SFD Euroshop Branding
Branding, strategy and identity
Translating a cohesive image that represented the sfd. Euroshop stand was key to all the branding and marketing material for this project.
Mirroring the materials, finishes and minimalistic architectural influence from the stand while adding an element of playfulness.
We worked with a number of brands to set up collaborations for the coffee (Her coffee) and beer (Big Hug Brewery) on the stand and created a separate brand identity that stood out.